General Management for Executives

Gives you current knowledge, the latest insights and ideas about sustainable, motivation and success-oriented general management methods. 5 days.

Overview

CONCEPT

Managing a company or business unit comes with big responsibility. The skills you need to do this, however, must be learned. This seminar is an interesting four days that will help take your management skills  to the next level by doing a deep-dive into subjects vital to good corporate management – like holistic corporate management, strategy, strategic marketing, effectiveness and communication.

WHO SHOULD TAKE PART

  • Executives and top managers and people intended for these positions.
  • CEOs, members of the management board, board of directors
  • Managing directors, directors
  • Department heads, business-unit managers
  • Heads of key areas of a business
  • Managers in a department

WHAT THE SEMINAR COVERS

Understanding Corporate Management

  • Variety and complexity as a reality of executive management
  • The Management Model as instrument of holistic management
  • Good management – implementing little that is really consistently productive

Recognizing Changes and taking Advantage of Opportunities

  • Taking trend reversals and discontinuity seriously at an early stage
  • Integrating changes into potential new business models

Effective Corporate Management

  • Mission, vision, company policy
  • Core business – how to manage cash cows and new business activities
  • How to deal with losses – turnaround or cutbacks?
  • Innovation and business development – business of the future
  • Core competencies – where can we be better than the competition?
  • Excellence in day-to-day operations – processes, culture and key players who are motivated

Strategic Management

  • Establishing a market position with competitive advantages
  • Using market and industry dynamics to your advantage
  • Developing future-oriented strategic positioning
  • Finding the best strategy for companies, business divisions, operative areas
  • Structure and process management
  • Change management – skillful implementation of changes
  • IT and communications as driver of business success

Strategic Marketing

  • Company image, company brands
  • Reputation, brand strategy and optimal use of brand DNA

Communication

  • Forming a communication structure for your company
  • Instruments of internal communications
  • Actively utilizing communication opportunities
Key details

ZN1310

Language
English
Date
27.01.2020 - 31.01.2020, Berlin
Fees
CHF 5'400.- / EUR 4'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZN1320

Language
English
Date
12.10.2020 - 16.10.2020, Berlin
Fees
CHF 5'400.- / EUR 4'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)
Registration
For registration, please click the link below.

Register here
Registration