Fundamentals of Effective General Management

A seminar about the basics of strategic management for business divisions, business units operational departments, areas and staff. For divisional or departmental directors, junior management, professional employees and specialists from every department. 5 days.

Overview

CONCEPT

As an ambitious young manager and junior staff, you‘ll be confronted by strategic questions sooner or later. To answer these, you will need comprehensive knowledge of the instruments and fundamentals of strategy theory. This seminar teaches you modern methods of strategy analysis in ways that you can use every day. Our lecturers show you how to do strategic analysis, how to develop a strategy from this and bring it to decision-phase. Insight into marketing strategy (implementation of a strategy in the marketplace) and finance strategy (using strategic positioning to achieve above-average profitability) are then added to your skill set.

WHO SHOULD PARTICIPATE

  • Junior staff and younger executives who want to add well-structured, in-depth and usable knowledge about strategic management to their skill-set
  • Division and department heads who conduct strategic analysis and are expected to come up with strategic proposal
  • Line managers, specialists and heads of personnel and service departments, who provide important advance work for strategic projects and require indepth knowledge of strategic management

TOPICS TO BE COVERED

Rules governing Strategic Management

  • Everything having to do with strategic management systems
  • Strategic analyses, where a strategy needs improvement
  • Correctly interpreting strategic changes
  • The art of coming up with the best strategies

Levels of Effectiveness and Strategic Navigation

  • Corporate policy, guidelines, business mission
  • The strategic navigation system
  • Instruments and methods used in strategy analysis, for developing strategic options, for formulating a strategy and implementing a strategy

Structure and Content of good Strategies

  • Coming up with specific strategies for business units and Profit Centers
  • Assessing strategy concepts using modern strategy theory
  • Formulating strategies so they can be communicated and understood

Marketing and Business Development

  • Make up, structure and content of amarketing concept
  • Market analysis, customer analysis, and competitor analysis
  • Customer segmentation and positioning models

Market Success and Sales Processes

  • Strategically positioning for your company in its competitive environment
  • Programs for optimizing market success
  • Implementation at point-of-sale
  • Effective Controlling

Strategy and Profitability

  • Recognizing earning potential
  • Controlling drivers for financial success
Key details

ZN2610

Language
Deutsch
Date
03.02.2020 - 07.02.2020, Berlin
Fees
CHF 4'400.- / EUR 3'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZN2620

Language
Deutsch
Date
14.09.2020 - 18.09.2020, Luzern
Fees
CHF 4'400.- / EUR 3'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZN2630

Language
Deutsch
Date
02.11.2020 - 06.11.2020, Hamburg
Fees
CHF 4'400.- / EUR 3'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)
Registration
For registration, please click the link below.

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Registration