You will get the latest insights and learn how to examine closely your company’s dynamic for change and its ability for innovation
Companies used to success have no reason to change something. On the contrary. Why should you change when things are going so well? Success can motivate – or make a company slow and complacent. Successful management knows what to do, so that one thing never happens – that their entire organization is no longer able to react to changes and adapt fast enough to them. A company needs transformation and change again and again. Without change, a company will slowly rust, its fitness for change will decrease step-by-step, even small changes will be met with incomprehension and resistance from everyone involved, people who have a vested interest in established ways that are derived from years of habit. Yes, the company is doing well, but how dare external changes require them to make major adaptation efforts. It’s not by chance that a common statement from management theory says “The longer a company is permanently successful, the more endangered its future is.”
Change and transformation are especially important for a company that, until now, has had a national identity and is gradually become active internationally. For most companies, internationalization is essential. They simply must be present where the largest growth is. Internationalization, however, is a development that commits an organization to perform at its very best. In the first part of this seminar, therefore, we deal with the latest management insights into successful internationalization and globalization of a company. With internationalization, much changes for a company, and with all the challenges that go along with it for everyone involved. The transformation of a company – that has a history of growth – into a viable, future-oriented organization is stressful for both management and employees.
The second part of this seminar focuses, therefore, on the subject of transformation. What challenges confront the interface between strategy and leadership, between the present and the future, between clinging to trusted methods and fitness for change? Transformation management is a special area unique to the MAB Swiss Executive School. Our top lecturers will show you what has always worked when managing change.
You will get the latest insights and learn how to:
Do we require new distribution and sales channels?
Internationalization, and the changes associated with it, lead to a variety of new opportunities. These are particularly challenging for leadership and company management. Good strategies and concepts, therefore, are only truly good if they can be implemented successfully as well.
So what can you do to achieve the transformation of a company, and effectively usher in a new period of its existence together with highly-motivated management staff? What principles of corporate transformation and change management must you take into account, and which instruments should be applied?
Good change management creates both – it preserves and changes. This makes it possible to win over and motivate a sufficient number of management staff.