Disruption. General Management. Transformation

You will get the latest insights and learn how to examine closely your company’s dynamic for change and its ability for innovation



Companies used to success have no reason to change something. On the contrary. Why should you change when things are going so well? Success can motivate – or make a company slow and complacent. Successful management knows what to do, so that one thing never happens – that their entire organization is no longer able to react to changes and adapt fast enough to them. A company needs transformation and change again and again. Without change, a company will slowly rust, its fitness for change will decrease step-by-step, even small changes will be met with incomprehension and resistance from everyone involved, people who have a vested interest in established ways that are derived from years of habit. Yes, the company is doing well, but how dare external changes require them to make major adaptation efforts. It’s not by chance that a common statement from management theory says “The longer a company is permanently successful, the more endangered its future is.”

Change and transformation are especially important for a company that, until now, has had a national identity and is gradually become active internationally. For most companies, internationalization is essential. They simply must be present where the largest growth is. Internationalization, however, is a development that commits an organization to perform at its very best. In the first part of this seminar, therefore, we deal with the latest management insights into successful internationalization and globalization of a company. With internationalization, much changes for a company, and with all the challenges that go along with it for everyone involved. The transformation of a company – that has a history of growth – into a viable, future-oriented organization is stressful for both management and employees.

The second part of this seminar focuses, therefore, on the subject of transformation. What challenges confront the interface between strategy and leadership, between the present and the future, between clinging to trusted methods and fitness for change? Transformation management is a special area unique to the MAB Swiss Executive School. Our top lecturers will show you what has always worked when managing change.


You will get the latest insights and learn how to:

  • check your strategy of internationalization and globalization using best practices
  • examine closely your company’s dynamic for change and its ability for innovation
  • have the freedom of thought to reinvent your company without constraints
  • retain what is good and recognize outdated practices and do away with them
  • reflect upon radical changes and simulate them
  • develop and initiate a plan to introduce to your company, as a minimum level of change, to make it fit for transformation


  • Executives with responsibility for a company or major parts of it
  • Decision-makers from top management and management leadership
  • People responsible for business units, areas of business, important departments
  • People responsible for innovation and the future of their company


New Strategy

  • Internationalization as a challenge
  • Global competition
  • Analyzing your international competitive position
  • Surviving in a competitive global environment
  • Developing a regional and a country strategy

New Resource Allocation, new Leadership

  • Where are our resources flowing today (money,time)?
  • For what are our managers using their energy and time?
  • What needs to change when it comes to leadership and company management?
  • How can the efficiency of company management be improved?

New Business Models

  • What are the direction and quality of current innovation efforts?
  • The essential innovation strategy
  • Make or buy – for innovation as well?
  • What course should business development take?

New Technologies

  • Technological trends and their relevance
  • The effects of digitalization
  • Developing your own technology strategy

New Organization

  • The advantages of your existing organizational structure
  • Uncovering weaknesses in this structure
  • In what direction are today’s organizational principles taking the company?
  • Is this structure helping to implement the desired strategy and to achieve objectives?
  • What would be the most effective organization?

New Marketing

  • Is our Marketing strategy the right one?
  • Is our existing customer segmentation successful?
  • Are we offering high customer benefits that we redevelop again and again?
  • Is our value-for-money impressive?
  • Do we occupy a strong market position?

New Range of Products and Services

  • Do we offer unique products and services?
  • Should we increase the number of solutions we offer instead?
  • What ideas do we offer when it comes to innovative pricing?

Strong Market Development

  • Are we a top company when it comes to communication?
  • Is our approach to sales and our sales staff convincing?
  • Do we possess robust sales and distribution channels?
  • Do we use online Marketing?
  • Do we offer direct sales and have an online shop?

Do we require new distribution and sales channels?

Renewal of the Business Portfolio

  • Should we grow by purchasing?
  • Do we have to buy into certain markets?
  • Are their business areas that we should sell?
  • Who would be an interesting partner for a merger?


Internationalization, and the changes associated with it, lead to a variety of new opportunities. These are particularly challenging for leadership and company management. Good strategies and concepts, therefore, are only truly good if they can be implemented successfully as well.

Making the Transition

So what can you do to achieve the transformation of a company, and effectively usher in a new period of its existence together with highly-motivated management staff? What principles of corporate transformation and change management must you take into account, and which instruments should be applied?

Change Management

Good change management creates both – it preserves and changes. This makes it possible to win over and motivate a sufficient number of management staff.

Key details


Part 1: 21.09.2020 - 24.09.2020, Flims Waldhaus
Part 2: 09.11.2020 - 12.11.2020, Hamburg
CHF 8'900.- / EUR 8'200.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)


Part 1: 21.09.2020 - 24.09.2020, Flims Waldhaus
Part 2: 23.11.2020 - 26.11.2020, Davos
CHF 8'900.- / EUR 8'200.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)
For registration, please click the link below.

Register here