Customer-Driven Marketing

This seminar is about the basics of modern marketing. 4 days.

Overview

CONCEPT

Marketing is the intensive preoccupation with the customer, his needs and wishes, his unsolved problems and his willingness – through the launch of new technologies and services – to participate in new markets. Marketing aligns all company processes, the thinking and actions of an organization, to customers and customer benefits. For this, it needs concepts, instruments and systems. It needs a customer-oriented corporate culture. And it requires a lot of instruments to actually implement marketing measures successfully.

This seminar takes you on a systematic journey through the world of marketing. It offers you a comprehensive look at marketing with a special focus on what has become more important during the last few years – direct marketing, online marketing, digital marketing, search engines and social media.

WHO SHOULD PARTICIPATE

  • Executives looking for a comprehensive up-date of modern marketing techniques
  • Managers in the areas of market analysis, market research, marketing, sales and distribution
  • Those responsible for customers, customer segments and products or product lines, brands, sales channels, profit centers
  • Executives from outside marketing who want to improve their knowledge of marketing

TOPICS TO BE COVERED

The Building Blocks of Modern Marketing

  • The overall system of marketing
  • The individual components of holistic marketing
  • The marketing model

Always start with Customer Needs and Benefits

  • Understanding and knowing the market
  • Market and competitor analyses
  • Who is the customer, what is customer segmentation?
  • My customer‘s needs, the needs of consumers as a whole
  • Inventing new customer benefits

The Purpose is Success in the Marketplace

  • Creating new demand through innovation
  • Actively selling – sales management
  • Creating a presence in „search“ channels – search engines
  • Activating referral marketing
  • Customer satisfaction, customer retention, customer loyalty

Strategic Marketing Concepts

  • Target marketing
  • Positioning, differentiating
  • Brand strategy, brand management
  • Product, service and solution strategies
  • Sales and distribution strategies
  • Pricing and conditions policy
  • Communication strategy

Sales Management

  • Developing your own sales model
  • Establishing a superior sales process

Direct Marketing, Online Marketing

  • Building up and optimizing direct marketing activities
  • How to be found by search engines
  • Referral marketing thanks to social media
  • Developing and managing an online shop

Branding, Brands

  • The importance of a brand to the business of your company
  • Market strategy and market launch
Key details

ZN8110

Language
Deutsch
Date
16.03.2020 - 19.03.2020, Luzern
Fees
CHF 3'900.- / EUR 3'600.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZN8120

Language
Deutsch
Date
15.06.2020 - 18.06.2020, Hamburg
Fees
CHF 3'900.- / EUR 3'600.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZN8130

Language
Deutsch
Date
07.09.2020 - 10.09.2020, Berlin
Fees
CHF 3'900.- / EUR 3'600.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZN8140

Language
Deutsch
Date
02.11.2020 - 05.11.2020, Berlin
Fees
CHF 3'900.- / EUR 3'600.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)
Registration
For registration, please click the link below.

Register here
Registration