Modern Product Management

Modern product Managers need leadership talent and knowledge of financial areas to be able to achieve optimal success in the marketplace. 4 + 4 + 4 days.

Overview

CONCEPT

Product managers have a variety of tasks to do. They are responsible for the success of a single product or an entire product line. They work closely with marketing, logistics and distribution. Their commitment, marketing and sales expertise are in demand. In addition to all this, they also need leadership talent and knowledge of financial areas to be able to achieve optimal success in the marketplace. This program offers precisely this knowledge. It will give today’s or tomorrow’s product managers the tools they need to fulfill their tasks effectively and professionally.

WHO SHOULD ATTEND

  • Executives and specialists who are responsible for a product or product line, a brand or a service package, or play a role in supporting distribution
  • People responsible for target groups, customer segments, countries
  • Young talent seeking to attain comprehensive insight into the tasks of a product manager .

AREAS OF FOCUS

PART 1: MARKETING AND SALES

Marketing Strategy, Marketing Concept

  • Analyzing markets, identifying market potential
  • Determining your company’s competitive position
  • The growth areas of the future
  • Developing an effective marketing concept
  • Elements of the Marketing Mix, Online Marketing
  • Product, market and sales concepts
  • Communication via social media, search engines
  • Having a digital presence in the marketplace
  • Big data – using your marketing budget accurately
  • Online shop, e-commerce – sales on the internet

Sales, Sales Channels, Distribution Support

  • Developing a sales process – offline and digital
  • Understanding and steering the purchase decisionmaking process
  • How to support and boost distribution
  • Success at the point-of-sale

PART 2: LEADING, MOTIVATING, INSPIRING

Integrated Leadership Expertise

  • Communicating in a respectful way
  • How to deal with conflicts
  • Motivation and the power of persuasion
  • Expertise in dealing with time resources
  • Handling differences of opinion with social competency
  • Leading during a project

PART 3: FINANCIAL MANAGEMENT

Planning, Budgeting

  • Calculations, costs and profit contribution
  • Profit margin, planning profit
  • Pricing strategy and pricing implementation

Calculating Profitability

  • Developing investment proposals
  • Calculating return on profit, pay-back periods
  • Reinforcing your business case financially

Core Financial Topics

  • Ebit and EBITDA
  • Return on sales, return on equity

Using Controlling Evaluations

  • Portraying the company using numbers
  • Optimal use of controlling tools
Key details

ZE6018

Language
English
Date
Part 1: 23.04.2018 - 26.04.2018, Berlin
Part 2: 12.06.2018 - 15.06.2018, Hamburg
Part 3: 27.08.2018 - 30.08.2018, Rottach-Egern
Fees
CHF 8'700.- / EUR 7'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZE6028

Language
English
Date
Part 1: 11.09.2018 - 14.09.2018, Z�rich
Part 2: 15.10.2018 - 18.10.2018, Lucerne, CH
Part 3: 03.12.2018 - 06.12.2018, Lucerne, CH
Fees
CHF 8'700.- / EUR 7'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)
Registration
For registration, please click the link below.

Register here
Registration