Excellence in General Management

New insights into the best concepts about holistic management. 5 days.

Overview

DESCRIPTION

How does effective management function? For many years our researchers, professors, lecturers and consultants have been occupied with exactly this question. They examine the patterns that lead to success and failure in mid-sized and in large companies. The test the effects of new theories and models using real cases from the business world. They develop instruction manuals for right or wrong management and give recommendations for achieving an integrated, holistic corporate management.

IMPACT AND BENEFITS

After taking part in this program, you will have an even deeper understanding of holistic management. You will understand that the effects of individual decisions are a  controlled intervention into an integrated overall system. This will in turn give you the tools you will need to guide your area of responsibility to success that is sustainable  within a holistic system of management.

WHO SHOULD ATTEND

This 5-day seminar is designed for the following target groups:

  • Senior-and mid-level executives
  • CEOs and members of the management board
  • Heads of business units, countries and corporate divisions
  • Managers who will soon assume a general management function, who want to prepare themselves for their tasks in a targeted way

AREAS OF FOCUS

Modern Management Approaches

  • The concept of integrated, holistic corporate management
  • A health-check for the company

Strategic Management

  • Strategy as basis for achieving above-average results
  • Setting a strategic course
  • Strategic decisions of top management

Core Business and Innovation

  • The right concentration on your core business
  • Strategic priorities, portfolio adjustment
  • Growth spurts
  • Improving profitability
  • Innovation and breakthroughs for new business

Managing Company Structures

  • The decisive questions to ask when changing company structures
  • A competitive advantage through organizational structure
  • Encouraging autonomy of action and entrepreneurship

Corporate Branding and Marketing

  • The company brand
  • Using your brands, renewing your brands
  • Deriving promising growth strategies from marketing

Leadership and Change

  • My own management conduct
  • How to communicate correctly
  • The psychology of changes

Ensuring Results, Achieving Financial Objectives

  • Setting ambitious financial objectives
  • Recognizing potential for increasing profit
  • Introducing measures to improve result achievement

Financial Management

  • Financial controlling
  • The principles behind the logic of the financial market
  • Sustainable increase in corporate value
Key details

ZE1327

Language
English
Date
19.06.2017 - 23.06.2017, Lucerne, CH
Fees
CHF 5'400.- / EUR 4'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZE1337

Language
English
Date
16.10.2017 - 20.10.2017, Boston, USA
Fees
CHF 5'400.- / EUR 4'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)

ZE1318

Language
English
Date
26.02.2018 - 02.03.2018, Berlin, DE
Fees
CHF 5'400.- / EUR 4'900.- Excl. VAT, invoicing in Euro possible (depending on current exchange rate)
Registration
For registration, please click the link below.

Register here
Registration